Juan Carlos Paredes, general director of Petro Seven, explained that they have contemplated an investment of six billion pesos to meet their expansion objectives in the next four years. ICONN, owner of the Mexican brand Petro Seven, focuses its capabilities in consolidating its brand in the segment of service stations in eight entities of the country: Nuevo León, Coahuila, Baja California, Chihuahua, Tamaulipas, Jalisco, Guanajuato and the State of Mexico.
Today, the firm has 239 stations, where it employs 2,800 workers. «We are going to close the year with 280 service stations,» estimated Juan Carlos Paredes, general director of Petro Seven. The executive of Colombian origin, explained that they have an investment plan of six billion pesos. The above, to reach the goal of 520 stations by 2023, just when ICONN will celebrate 100 years in Mexico. Out of this investment, Petro Seven will allocate a total amount of 400 million pesos to the implementation of a steam recovery system in all its service stations.
Petro Seven has built between 30% and 40% of its stations, while the rest are reconverted units. After the change of image of these units, sales in their convenience stores have increased from 9% to 40%.
As for the opening of new service stations, Juan Carlos Paredes mentioned that they will be located at strategic points. But, he does not rule out buying or renting points that currently operate under another brand. Paredes believes that the country has all the conditions to invest. He noted that Mexico is the sixth-largest fuel consumer in the world, only behind the United States, China, Brazil, Russia, and Japan.
«There is still a great opportunity to expand our number of service stations,» says the executive, who believes that the trend in fuel consumption will be in constant growth over the next 15 or 20 years.
Importing Fuels, a Viable Option
Currently, ICONN has operations in 17 states of Mexico, in the wholesale of groceries, logistics, convenience stores, and gas stations. The possibility of going into the construction of storage units is not an option in the long term. Although, importing fuel is an alternative that is being analyzed. «It is something we are considering, but our primary focus is the end customer. If we need to import fuel to meet that customer’s needs, ensure a steady supply and look for other alternatives, we are going to do it,» he said.
For now, with Pemex’s 100% supply, Petro Seven is focusing its energies on expanding its gas stations. They are also working to optimize their mobile application and attract the largest number of customers to their service stations.